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Travel Retail - Brand Assistant Manager / Manager, Anessa And Elixir

Country : Singapore Singapore

Town : Singapore

Category : Retail

Contract type : Permanent

Availability : Full time

Job description

KEY RESPONSIBILITIES

Brand Holder Management

  • Developing and implementing the brand strategy as defined together with Brand Director
  • Work closely with brand holders for all TR-related development (TREX,360 activation campaigns and expansion drive)
  • Consolidate reporting from regional subsidiaries and act as an intermediary with Brand holders
  • Share insights on market and competitor trends, 360 activations, opening & renovating counters and full marketing mix
Marketing Strategy Development

  • Monitor market trends, and research consumer markets/competitors' activities to identify opportunities
  • Define short/long-term brand strategy based on consumer and market insights, commercial analysis and trending opportunities for the Travel Retail channel
  • Build realistic, yet innovative 360 plans considering the competition, sales performance, trends, costs aspects, and regional specificities
  • Work with internal and external agencies to ensure the creative and innovative deliverables (campaign, events, tool kit) are implemented by the regional marketing teams
Consumer Experience

  • Collaborate with Store Design/Visual Merchandising team in the creation and development of collaterals, outpost concepts and Point of Sales Materials to drive disruption and distortion in-stores for the brands

  • Influence and collaborate with the Digital teams to develop and deliver insights-driven integrated consumer experiences.

    • Leverage on travelers' insights to co-develop big and groundbreaking ideas and flesh them out across channels/mediums
    • Identify together the right KPIs for marketing campaigns based on key objectives and drive towards these metrics
  • Collaborate and support regional and local teams in developing and executing social media strategy, consumer engagement initiatives and retailers' online presence
REQUIREMENTS

  • Bachelor's degree in marketing or equivalent
  • At least 5 years of relevant experience (to be considered at the Assistant Manager level) and prior experience in the cosmetics/ beauty/ retail industry will have an advantage
  • Excellent communication and presentation skills, both verbal and written
  • Ability to steer and drive the collaboration amongst the various stakeholders to achieve the brands' objectives
  • Commercially sound with experiences in launching new brands/ development brands with a good understanding of profit and loss accounting, sell-in/ sell out analysis, ROI calculation and the influence of operating factors e.g., volume vs price
  • Good understanding of the travelling consumer, in-store engagement, digital marketing, eCommerce, social media, and trends that will help develop and efficiently drive our Travel Retail business.
  • Creative and able to think big and act in detail
  • Excellent organisation skill, able to prioritise
  • Solution orientated, decisive by nature and resourceful in the approach
  • A collaborative team player - concerned with the team success as well as individual performance
  • Strong interpersonal skill - good listener, will challenge constructively and respond well to feedback
  • Self-starter - high energy levels with positive and a collaborative can do mentality
Job Segment: Marketing Manager, Retail Design, Assistant Manager, Merchandising, Branding, Marketing, Retail, Management

Apply now »

Apply now
KEY RESPONSIBILITIES

Brand Holder Management

  • Developing and implementing the brand strategy as defined together with Brand Director
  • Work closely with brand holders for all TR-related development (TREX,360 activation campaigns and expansion drive)
  • Consolidate reporting from regional subsidiaries and act as an intermediary with Brand holders
  • Share insights on market and competitor trends, 360 activations, opening & renovating counters and full marketing mix
Marketing Strategy Development

  • Monitor market trends, and research consumer markets/competitors' activities to identify opportunities
  • Define short/long-term brand strategy based on consumer and market insights, commercial analysis and trending opportunities for the Travel Retail channel
  • Build realistic, yet innovative 360 plans considering the competition, sales performance, trends, costs aspects, and regional specificities
  • Work with internal and external agencies to ensure the creative and innovative deliverables (campaign, events, tool kit) are implemented by the regional marketing teams
Consumer Experience

  • Collaborate with Store Design/Visual Merchandising team in the creation and development of collaterals, outpost concepts and Point of Sales Materials to drive disruption and distortion in-stores for the brands

  • Influence and collaborate with the Digital teams to develop and deliver insights-driven integrated consumer experiences.

    • Leverage on travelers' insights to co-develop big and groundbreaking ideas and flesh them out across channels/mediums
    • Identify together the right KPIs for marketing campaigns based on key objectives and drive towards these metrics
  • Collaborate and support regional and local teams in developing and executing social media strategy, consumer engagement initiatives and retailers' online presence
REQUIREMENTS

  • Bachelor's degree in marketing or equivalent
  • At least 5 years of relevant experience (to be considered at the Assistant Manager level) and prior experience in the cosmetics/ beauty/ retail industry will have an advantage
  • Excellent communication and presentation skills, both verbal and written
  • Ability to steer and drive the collaboration amongst the various stakeholders to achieve the brands' objectives
  • Commercially sound with experiences in launching new brands/ development brands with a good understanding of profit and loss accounting, sell-in/ sell out analysis, ROI calculation and the influence of operating factors e.g., volume vs price
  • Good understanding of the travelling consumer, in-store engagement, digital marketing, eCommerce, social media, and trends that will help develop and efficiently drive our Travel Retail business.
  • Creative and able to think big and act in detail
  • Excellent organisation skill, able to prioritise
  • Solution orientated, decisive by nature and resourceful in the approach
  • A collaborative team player - concerned with the team success as well as individual performance
  • Strong interpersonal skill - good listener, will challenge constructively and respond well to feedback
  • Self-starter - high energy levels with positive and a collaborative can do mentality
Job Segment: Marketing Manager, Retail Design, Assistant Manager, Merchandising, Branding, Marketing, Retail, Management

Apply now »

Apply now
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