Aesop Singapore Head Office, SG
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Online Commercial Manager, SEA

Country : Singapore Singapore

Town : Singapore

Category : Retail

Contract type : Permanent

Availability : Full time

Company presentation

Aesop has carefully cultivated a work environment in which our employees are constantly challenged to do their best. Our company is determinedly creative, intelligent and progressive, and nurtures these qualities by employing people who share our passionate interest in design, innovation, and incisive enquiry across all fields.

Our organisational culture is entirely unique, distinguished by an uncommon blend of courtesy, cordiality and intellectual energy. We seek those who can bring a wealth of life experience and inspired ideas to our table.

In return, we provide comprehensive induction and training programmes, and encourage an inclusive culture that nurtures enduring professional relationships. We also appreciate the benefits that flow from our employees' external pursuits.

We raise our bar high at Aesop and never lower it; this is one of the keys to our success and one of the many reasons why people wish to work here. If you would like to join Aesop, we invite you to peruse our current career opportunities.
The Online Commercial Manager, SEA based in Singapore reports to the Country Manager, SEA and the Head of Digital Asia. The Manager plays a critical role in executing strong leadership with business acumen, problem-solving and non-compromise mindset to the Aesop service offers. This role operates as part of Southeast Asia team and also as an extension of Regional team in Hong Kong for driving the overall online retail experience for Aesop, supporting both brand site and third-party channel. They are also the champion for driving the digital business expansion plan, exploring the new online retail channels and opportunities.

Job description

Main Responsibilities

Customer Service

  • Monitor customer service quality and work with training team in providing appropriate training to 3rd part agency, as needed

  • University graduate in Marketing, Ecommerce, or Digital Marketing
  • Solid experience in Ecommerce, Digital Marketing or Retail & Analytics field
  • Prior experience with Hybris or Magento is an advantage
  • Proficient in Google Analytics, Tableau, JIRA and spreadsheet skills
  • Experience for working with luxury brand with passion in beauty products
  • Strong sense of brand aesthetics
  • Strong ownership and result-oriented person
  • Able to build alliance with different stakeholders for executing the online retail initiatives
  • Ability to motivate the team for continuous improvement in performance
  • Able to manage internal stakeholder's expectations and shows progress
Decision & direction

  • Identifies and fills gaps in information required to understand issues and opportunities
  • Organises information and data to identify major trends and problems, compares and combines information to understand underlying issues and predict future trends
  • Generates and considers options for action from environmental, social and commercial perspectives and selects the strategy most likely to succeed and with the highest integrity
  • Establishes high-level plan by identifying key tasks and resources needed to achieve strategic objectives
Developing others

  • Seeks information and opinions about performance and development needs
  • Provides timely, specific, and appropriate feedback to individuals
  • Communicates expectations and links to personal and business goals
  • Leverages support and provides guidance, collaboratively creates growth plans
  • Helps people feel valued and included in coaching and development discussions

  • Responsible for the P&L and financial performance of the channel
  • Responsible for the daily operations of ecommerce within Aesop SEA
  • Act as a key person for coordinating various functions and resources internally and externally to support the growth of the Online Retail
  • Conduct analysis to understand performance drivers (e.g. UV, Conversion, return rate, basket size and OOS rate) by platforms, channels, etc., to uncover improvement opportunities and present recommendations to stakeholders
  • Be the local market expert and go-to person by sharing market and competitor insights with stakeholders
  • Working with Regional Team / Marketing Team to drive the paid search operation
  • Align with Global and Regional team on the direction and localize it into the local market
  • Manage and guide online platform operation strategy, plans and execution of store in third party vendor in terms of merchandising, activity planning, customer service and logistic delivery
  • Manage the daily store operation by monitoring third party vendor performance and giving guidance
  • Generate weekly performance report and manage various internal stakeholders
Business Development

  • Define strategy for sustainable expansion across the region
  • Lead digital expansion for new market entries
  • Explore other marketplace opportunities which fits the brand DNA for driving incremental online business

  • Work closely with third party agencies and marketing teams to develop and manage eCommerce campaigns and strategies to ensure timely and quality implementation with appropriate budget and ROI driven
  • Develop and maintain the relationship with the marketplace key account team
  • Monitor the market and provide intelligence for internal operation
  • Collaborate with the marketing team to use content, digital marketing tactics and campaigns to generate traffic and sales

  • Monitor the sales trend with correspondence inventory planning with Supply Chain Team
  • Ensure the logistics and fulfilment process by working closely with Supply Chain Team and logistics vendor to consistently achieve defined services KPIs' targets for warehouse and logistics operations and orders fulfilment
  • Optimize the unboxing experience with appropriate packing, wrapping and delivery solutions
  • Regular review and communication with third party service providers to continuously achieve service improvement and cost optimization
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