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Marketing Executive, Laura Mercier

Country : Singapore Singapore

Town : Singapore

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

The Marketing Executive is responsible for the brand's marketing & communications activities to ensure the brand's objectives are met.
KEY RESPONSIBILITIES
DIGITAL / ECOMMERCE
- Media monitoring of various content sources on daily basis that are relevant to the brand, including magazines, newspaper, FB, IG, websites etc. to track and consolidate PR values
- Manage Social Media Account (Facebook).
- Support ecommerce business needs to help expand market share and increase sales
PUBLIC RELATIONS
- Execute planned campaigns as well as product launch to ensure maximum media exposure.
- Handle media enquiries and maintain strong media relations with journalist, celebrities, makeup artist, social influencers and bloggers.
- Media monitoring of various content sources on daily basis that are relevant to the brand, including magazines, newspaper, FB, IG, websites etc. to track and consolidate PR values
RETAIL
- Execute and work closely with suppliers, retailers and joint partners on all promotions and events.
VISUAL MERCHANDISING
- Responsible for overall in-store merchandising, ensuring it meets brand guidelines and is updated seasonally to reflect new launches and discontinuations

Profile

- Degree in Business, Marketing and Mass Communication and related field
- At least 2 year of relevant marketing experience
- Proficiency in Microsoft Office. Adobe Photoshop and illustrator is an added advantage
- Excellent oral & written communication skills
- Possess outstanding interpersonal skills and a positive attitude to deliver results in a fast-paced environment
- Well-groomed, confident and go-getter under pressure
- Comfortable in public speech & presentation
- Experience in a similar capacity within the beauty, salon and fashion industry is an added advantage
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