PLQ Product Supply Office, Singapore, SG
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Manager, Ecommerce (Kipling)

Country : Singapore Singapore

Town : Singapore

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

Oversee and manage implementation of Kipling Brand eCommerce (Marketplaces & brand.com) strategy, leveraging existing and new technologies in the S.E.A markets with focus on direct to consumer and APAC distributor markets.

Join the Kipling Family

KIPLING offers a wide range of stylish, lightweight and practical designer handbags, totes, backpacks, luggage, wallets, accessories & more, suitable for all your daily occasions.

Manager, eCommerce (Kipling)

How You Will Make a Difference

What you will do:

  • Coordinate eCommerce activities with brand experience and merchandising teams internally and align with external partners to ensure digital assets and activations achieve high CTR, CVR and ROI
  • Guide markets to improve acquisition of traffic, CTR, CVR and retention rate
  • Align regional strategy with local market needs
  • Ongoing analysis and reporting of key business metrics including segmentation and key item sales, site traffic, conversion analysis, marketing programs such as search (SEO/SEM), content, and email marketing to maximize channel performance and sales
  • Update monthly online marketing calendars, making sure internal and external teams and functions are aligned
  • Responsible for constant tracking of online business performance through regional and local dashboards, reporting to upper management
  • Oversee rollout and update of websites, marketplace stores and initiate development of new channels
How you will do it:

  • BUILDING PARTNERSHIP: Identifying opportunities and taking action to build strategic partnership with different functional team, distributors and TP to achieve business goals.
  • COMMUNICATION: Communicating clearly against goals and objectives, share best practices.
  • PASSION FOR RESULTS: Driving high standard for individual, team, and organizational accomplishment; tenaciously working to reach challenging goals; deriving satisfaction from goal achievement and continuous improvement.
  • INNOVATION: Generating innovative ideas to cope with work challenges and pursue new opportunities.
  • BUSINESS ACUMEN: Using economic, financial, market, and industry intelligence to understand and improve business results
What success looks like:

  • Manage implementation of brand's regional digital strategy to meet sales and profitability target
  • Develop eCommerce calendars to deliver against budget on a regional and local level
  • Oversee and guide implementation of KCP activations by local markets to meet and exceed sales target and ensure executional excellence during KCP like Double 11, Double 12, 618
  • Manage all partnership relations and eCommerce vendors through TP or direct accounts
  • Manage implementation of online programs such as brand advertising campaigns, paid search, affiliate marketing, EDM, livestream etc. to drive traffic with high ROI and CVR
Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of related professional experience: 5 years

Educational position requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

  • Managing Marketplaces (Shopee, Lazada, Zalora)
  • Ecommerce backend systems integration (warehouse, ERP, inventory management, payment gateways etc.)
  • Google Analytics
  • Fluency in English and Chinese (Mandarin)
  • Magento Commerce Cloud (desirable)
  • DotDigital, Salesforce Marketing Cloud and similar marketing automation tools (desirable)
  • Knowledge of Adobe Photoshop, Illustrator, InDesign (desirable)
What we will teach you:

  • OWNERSHIP: Taking ownership of E-commerce and be instrumental in driving digital acceleration. Set and commit to a long-term business objective, goal and strategy, based on industry intelligence, market drivers, brand guidelines and resources as well as organizational values.
  • ENTREPRENEURSHIP: Using one's understanding of key market drivers to capture business opportunities, expand into new markets, and launch innovative products and services.
  • VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
What's In It for You

We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package. Go to MyVFBenefits.com and click on "Looking to Join VF?" to learn more.

Our Parent Company, VF Corporation

VF is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. It's a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.

We just have one question. Are you in?

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Manager, Ecommerce (Kipling)

| Permanent | Singapore