Manager, Brand Partners SEA
Country :
Singapore
Town : SINGAPORE
Category : Sales
Contract type : Permanent
Availability : Full time
Job description
To ensure positive development of adidas brand image through a diverse partner portfolio and drive best in class activation of our SEA Brand Partner portfolio.
KEY RESPONSIBILITIES:
- Deliver industry leading partner activations to drive awareness of our partnerships and brand/product heat.
- Manage SEA partner seeding program to deliver optimal outcomes for our brand across SEA. This includes seasonal product ordering, creation of seeding lists, prioritization of partners, timely delivery of data, tracking and reporting.
- Manage the amplification of our brand partners through campaign activity including the facilitation of Partner publishing briefs to markets.
- Track entitlement utilization to ensure we are maximizing benefits and driving ROI through our partnerships.
- Support global events and partner visits in case of being host market.
- Deliver industry best service to our partners.
- Maintain necessary contact with key industry personnel to achieve the objectives of the Brand.
- Act as liaison between brand partners and adidas internal departments, including brand activation, omni-channel PR/newsroom and sales.
- Ensure all Patrner contract negotiations and operations comply with the Global Brand Partner Marketing Policy and are in line with local budget guidelines.
- Deliver all brand partner reporting OTIF.
- Assist in the management of the SEA Brand Partner budget.
- Portfolio depth and brand alignment
- Utilization of partner rights
- MaEx accuracy
- Internal compliance adherence
- EM Hub Brand Partners and Brand Activation
- Legal SEA
- Finance SEA
- External Agencies
- Athletes, Influencers, Federations, and Clubs
- Manager with strong interpersonal, influencing skills and deep sports and lifestyle marketing knowledge.
- Sports and Lifestyle Marketing experience with strong expertise and established industry contacts.
- Strong passion for sports and in-depth knowledge of the industry, including key events, athletes, and emerging trends.
- Proven methodological skills (e.g. Business planning, strategic development).
- High degree of commercial and business acumen knowledge related to sports marketing.
- Strong negotiation skills and contract negotiating experience.
- Bachelors in related field
- Minimum 7 years equivalent professional experience, ideally in Sports Marketing and Influencer Marketing
- Advanced user of MS Office suite of products
- Fluent in written and spoken English is a must.