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Group Product Manager (lA-Roche Posay)

Country : Singapore

Town : Singapore

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

We are recruiting for a Senior Product
Manager for La Roche-Posay to define the strategic orientations
and the 3-year marketing plan for the category, monitor the portfolio (new
launches, pillar products' renewal and animation of core catalogue), own and effectively drive the brand's
medical strategy.
- Manage the catalogue and analysis of consumer and market insights
for the category, share findings with the zone to ensure the consistency of new
product development with the country's needs
- Build drugstore skincare expertise and share marketing inputs to
drive commercial strategy
- Build brand CRM model & optimize its efficiency
- Lead crafting of top management reports/presentations and
establish clear business recommendations
- Implement new launches and marketing mix strategies
(IMC/360/Digital/Retail) and create the right angle of attack locally to build
integrated, engaging consumer brand experiences; meet the deadlines
- Lead mobilization and collaboration with other departments (sales,
logistics, education, etc.) and partner agencies to build broader business
strategy
- Monitor the local adaptation of communication materials (imagery,
digital, point of sale)
- Manage marketing budget and sales forecast
- Build, develop and manage a strong and talented team, train them
and develop their marketing expertise and know-how: manage & lead the
development of LA ROCHE-POSAY APM
- Be the brand equity guardian across all touch-points
- Monitor the retail strategy working
hand-in-hand with the retail and education team and monitor the proper
implementation of retail materials (services, advice, etc.)
BRAND
DEVELOPMENT
- Thinks brand strategy
- Imagines disruptive products & services
- Develops integrated campaigns that work
- Integrates retail & shopper expertise
ACTIVATION
EXCELLENCE
- Media expertise
- Delivers excellence with agility and rigor
- Integrates sustainable, business consciousness
COLLABORATIVE
LEADERSHIP
- Creates collaboration for bigger success
- Shares & leverages best practices

Profile

- MARKET & CONSUMER INSIGHT
- Skincare knowledge & expertise
- Identifies market drivers
- Translates trends and consumer knowledge into
meaningful insights
You are...
- Ambitious.
You crave success and we'll support you all the way. That way, we all win.
- Open.
To new ways of doing things. To other people's (sometimes crazy) ideas.
- You.
You're real. And you're true to yourself. We cherish and celebrate
diversity so you'll feel right at home whoever you are.
- Entrepreneurial.
Every single day, you spot opportunities to shake things up and change the
world for the better.
- Super
creative. There's no blueprint for the future. You'll have to design it.
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