138589, SG
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Director, Marketplace Insights - Eap

Country : Singapore Singapore

Town : Singapore

Category : Retail

Contract type : Permanent

Availability : Full time

Job description

About the Role:
We are looking for a Director of Marketplace Insights for our East Asia Pacific Cluster. In this role you will be a key enabler, driving consumer and marketplace insights to inform business direction in East Asia. You will partner with our cluster leadership - Managing Director, Marketing, Merch and Direct to Consumer, to understand key issues and guide strategies and tactics by leveraging research conducted by Global Insights and direct work within your geography. You will set the insights agenda based on business priorities and in partnership with the Global Marketplace Insights team as we drive for scale.
Your work will leverage your broad skills across a range of tools such as custom qualitative and quantitative research to inform the omni channel journey, capturing emerging trends to shape the markets' activations and leveraging global research and tracking for strategy. You should have a strong track record of partnering with diverse teams and functions and the ability to translate issues into insights plans which produce impactful business recommendations. Strong collaboration, flexibility and adaptability along with a passion for driving business results while advocating for the consumer are key. Ability to understand the ongoing, changing apparel landscape, consumer shifts and insights innovations are essential. Experience in a wide range of qualitative and quantitative methodologies, familiarity with advanced analytics and the ability to synthesize diverse research output into digestible insights and business recommendations is paramount.
You will be part of the Global Marketplace Insights team helping sent the Insights agenda and roadmap globally, inclusive of your geography. You will apply and help shape global best practices while meeting the nuanced needs of your cluster. In turn, you will work with the cluster leadership team helping drive insights-based decisions and consumer and marketplace understanding. This role will also be responsible for management of eventual, additional positions in Asia.
Required Skills:
- University degree in relevant field, Masters preferred - MBA, Psychology, Data/Analytics
- At least 7 years' experience in a wide range of qualitative and quantitative research and applications across the consumer journey (segmentation, concept development and testing, advertising development to evaluation, shopper insights across the omni channel, brand tracking, marketplace trends, product research, satisfaction tracking).
- Familiarity with advanced analytics.
- Experience on the client side, ideally FMCG or apparel, or in consulting, working with a strong Insights organization.
- Strong business sense and success in leveraging insights in organizations to drive business impact
- Excellent communication skills working to diagnose issues, synthesize information and relay outcomes in clear, actionable manner
- Strong consumer advocate willing to take an unpopular, fact-based perspective in service to our consumers
- Able to work in a fast-paced environment and drive clarity in ambiguous situations
- Strong strategic thinking to chart the right course while also strong ability to dig in and do
- Knowledgeable about the insights landscape, range of tools, capabilities, suppliers and best practices
- Enthusiastic about driving continued growth for the Levi's brand as we embark on the next 150 years as a global icon
- Experienced people manager/coach
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