This will be a 1 year fixed-term contract role with full benefits. Conversion/renewal will be subjected to business performance and needs.

KEY RESPONSIBILITIES

• Support strategies for cross-channel campaigns ensuring the ability to capture attribution from top funnel tactics to low funnel conversion metrics across different platforms, including brand.com & pureplayer channels.

• Contribute to the planning, executing, optimising & evaluating marketing activities for regional brand.com / ecom campaigns across APAC markets within a matrix organisation and external agency partners.

• Assist on creation of regional best practices, playbooks, frameworks, benchmarking strategies on digital marketing and media

• Manage & maintain regional marketing tools, including social governance, website analytics, influencer marketing, social listening, content publishing tools etc.

• Provide training & consultations to local markets on regional marketing tools in collaboration with expert agency partners

• Execute competitive E-commerce activities and media usage tracking to uncover market trends and industry developments to identify new opportunities.

• Support in evaluating new digital technologies & marketing technology stack in collaboration with stakeholders

• E-business reporting support: regular and ad-hoc reports

• Corporate projects support

• Division administration support such as rebilling, managing regional distribution list, org chart info management, box access management.

REQUIREMENTS

• Fluent in Mandarin and English speaking

• Understanding SEA, Taiwan and Korea's e-com and media ecosystems
• Experience with beauty/ digital and e-commerce
• Soft Skills: Analytical, Initiative, Curious, Collaborative, Passionate, Project management
• Technical skills: Excel, Website Analytics preferably i.e. Google Analytics